DIGITAL MARKETING/SOCIAL MEDIA MANAGER
Birmingham, AL
We are seeking a Digital Marketing/Social Media Manager to join our client’s team in the Birmingham, AL area. The ideal candidate will be well-rounded, motivated, and have experience in marketing, social media and graphic design. Job responsibilities include developing strategy, implementation, monitoring and revising, SEO, paid advertising campaigns, social media posts (PPC and brand) and managing customer experience reviews.
COMPETENCIES:
QUALIFICATIONS:
INDUSTRY:
Type: Direct Hire/Full-Time Employee
Travel: None
COMPETENCIES:
- Define digital strategy, analyze, implement and revise as needed.
- Manage ad campaigns to ensure effective communication and messaging.
- Manage paid advertising campaigns to ensure positive ROAS/proven lead gen results.
- Implement weekly email and social media messaging.
- Design and create all marketing collateral.
- Design, build and manage landing pages.
- Analytics, KPI’s, tracking and adjust as necessary.
- Other duties as assigned.
QUALIFICATIONS:
- Prior experience with Search Engine Optimization, managing paid advertising and lead generation via digital media.
- Proven ability to identify opportunities and deliver effective strategies and tactics to generate results.
- Adept across a variety of local marketing and digital channels.
- Prior experience using Adobe Creative Cloud, Canva, or other design/creative software.
- Strong written and verbal communication skills.
- Desire to learn and grow professionally.
INDUSTRY:
- Information Technology & Services
- Computer Software
- Training Services
Type: Direct Hire/Full-Time Employee
Travel: None